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Cultural Strategy

Our strategists address the value cycle of your organisation’s cultural projects. Drawing on our expertise in strategic planning and conceptual thought, together with our lived experience in arts and culture, we craft approaches that cultivate sustainable engagement and legitimacy with your target audience.

Cultural Production

Based on your project needs, we implement innovative, multidisciplinary, and alternative production methods rooted in cutting-edge practices. Our capabilities range from designing residencies to programming for one-off shows, festivals, and flagship events, offering your organisation turn-key solutions from inception to execution.

Artistic Production

We bring your creative vision to life through the commissioning of artworks and the development of thoughtfully curated collections. Our curatorial, commissioning and management expertise is driven by our team’s experience working with artists and curators from across the globe.

Services

Bridging the gap between strategy and artistic concept

We act as the crucial pivot between the strategic idea of a project, and the actual impact to be delivered on the ground.

Being the agents of change

As a longstanding contributor to the arts industry, we are part of an art ecosystem that envelops a broad creative economy.

Staying ahead of the curve

Our strategic thought leadership and on-the-ground programming is driven by vanguard practices and long-term vision to sustain legitimacy for our clients within the arts and culture sector.

Building longstanding relationships in the Arts & Culture sector

Our extensive and multidisciplinary network creates unlikely and unprecedented moments in arts and culture.

Selected Projects

Building audiences for Etihad Museum

Etihad Museum is a Dubai landmark that educates and inspires visitors with the story of the UAE. Alserkal Advisory crafts its public programme to reinforce the historic museum as a contemporary site of dialogue.

Envisioning new institutions in KSA

The Advisory developed the strategy to transform a cultural district into an epicentre of creativity.

Transforming Al Quoz into a vibrant creative zone

Dubai Culture & Arts Authority continually transforms the perception of the Al Quoz industrial district by working with Alserkal Advisory to develop and enact a strategy led through programming and interventions.

Inspiring young audiences at Noor Riyadh

After successfully curating a programme in 2022, Alserkal Advisory returned for Noor Riyadh 2023 to expand on programming designed to inspire young arts audiences in the Kingdom.

An alternative approach to pressing global issues at Expo 2020

Alserkal Advisory worked with Expo 2020 to create a programme that would unite diverse voices from around the world to re-think pressing global issues.

The Global Co-commission

Examining the often unrecognised co-dependent and open-ended collaborations through three site-specific public art commissions.

Creating pivotal cultural moments through strategic expertise