brief
Dubai Culture & Arts Authority aimed to rebrand Al Quoz from an industrial zone into a vibrant creative zone. By attracting artists and creatives, the vision is to shape Al Quoz into a distinctive, evolving hub within Dubai’s landscape. The focus is on encouraging gradual development that cultivates a unique edge and community spirit.
RESPONSE
Building from the grassroots
The Advisory started with deep, on-the-ground research—mapping out existing creative businesses, pinpointing spaces that spark curiosity, and designing walking paths to make the neighbourhood easy to explore. This process was about reintroducing the community to itself, highlighting its hidden connections and potential.
Shaping identity through alternative programmes & activations
Through alternative programmes like photo walks, exhibitions, talks, and workshops, new audiences were invited to explore the neighbourhood. The outreach efforts resulted in a renewed sense of curiosity, drawing out its distinct cultural character.
Related Projects
Transforming Al Quoz into a vibrant creative zone
