Responsibilities
The responsibilities of the Marketing Manager cover communications and marketing activities, including briefing in paid social and digital marketing and website SEO organic grow briefing to the digital manager, brief the content executive on content creation across all channels, and overall campaign management for the B2B and B2C Advisory outreach and promotion.
Marketing and campaign management
- Responsible for development of marketing campaigns from concept to execution for commercial outreach, b2b positioning and client’ project requirements
- Oversee paid digital and paid and organic social media campaigns – from concept and brief to setting budgets and objectives, reviewing results delivered by the digital manager and the Advisory marketing executives and tweaking as necessary, and full reporting.
- Create and manage marketing campaigns for specific events that are part of the Advisory client’s portfolio
- Project management along with Digital Manager for digital and offline campaigns, with responsibility for ensuring internal and external team members are on target for both deadlines and goals
- Liaise with Communications Executive or Copywriters to ensure social media posts are on-message and effective for campaigns
- Develop and oversee the execution of the social media strategy for Alserkal Advisory, and their existing channels and new channels, reflecting current business objectives and using this to support digital marketing strategies
- Liaise with Head of Brand to ensure all digital assets reflect the Alserkal brands
Direct Marketing, CRM, Newsletters
- Oversee and support the creation and implementation of a data strategy, including acquisition campaign, audience profiling, and streamlining data collection processes
- Oversee and support the Marketing Executive on newsletter strategy, considering frequency, audiences, content and automation
Lead generation and business
- Responsible for business leads strategy in collaboration with the Director of Marketing
- Responsible for continuous update of the Advisory portfolio
- Responsible for market and background/competitive research for the Advisory positioning as well as for clients’ projects
- Supervise content and design of Portfolio, client reports, monthly reports (marketing, social media, and more)
- Oversight of branding and brand execution – examples: kickoff meetings, setting a template, provide feedback and reports on results – in collaboration with the design team
- Client facing on specific project to understand briefs and create actionable plans within deadline
Website
- Oversee the marketing executive/copywriter to deliver changes to the website content in order to make the proposition clear as well as appeal to audiences using compelling copy, UX and case studies
- Responsible for planning all content for the website including regular inclusion of new case studies.
Requirements
- A degree or equivalent in Marketing, Communications, Business Studies or equivalent subject
- 5-7 years’ experience working in a marketing environment with experience creating and implementing content and digital strategies for a brand
- Strong grasp of working with numerical data for monitoring and reporting purposes
- Strong project management experience, with experience managing projects from beginning to end
- Budget and expenses management
- An interest in arts and culture
This is a full-time, project-based position. Days and hours of work are Monday through Friday, from 9am to 5pm. Weekend hours and overtime might be required during intense periods and/or during special projects and events.