Through years of development, we have established fundamental connections with a multidisciplinary network of thought-provoking practitioners, global institutions, curators and galleries that add value and creativity to the way we work with you.

Building audiences for Etihad Museum

Etihad Museum is a Dubai landmark that educates and inspires visitors with the story of the UAE. Alserkal Advisory crafts its public programme to reinforce the historic museum as a contemporary site of dialogue.
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Envisioning new institutions in KSA

The Advisory developed the strategy to transform a cultural district into an epicentre of creativity.
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Placemaking strategies for Al Quoz Creative Zone

Dubai Culture & Arts Authority worked with Alserkal Advisory to change perception of the Al Quoz with a well crafted placemaking strategy.
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Community building for Noor Riyadh through programmes

Alserkal Advisory was tasked to develop a cultural programme to encourage the public's engagement with the festival and the city itself.
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Amplifying ICD Brookfield Place’s footprint in the cultural sector

Alserkal Advisory amplified the destination's footprint in the cultural sector by curating an exhibition rooted in the UAE.
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The Global Co-commission

Examining the often unrecognised co-dependent and open-ended collaborations through three site-specific public art commissions.
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Building a cultural strategy for an emerging district in KSA

Developing the strategy for a growing cultural district in Saudi Arabia.
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An alternative approach to pressing global issues at Expo 2020

Alserkal Advisory worked with Expo 2020 to create a programme that would unite diverse voices from around the world to re-think pressing global issues.
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Ephemeral interventions at Etihad Museum

The Advisory developed a series of rotating museum interventions to activate the museum throughout opening hours.
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Inspiring young audiences at Noor Riyadh

After successfully curating a programme in 2022, Alserkal Advisory returned for Noor Riyadh 2023 to expand on programming designed to inspire young arts audiences in the Kingdom.
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Producing new knowledge with the Etihad Museum

Etihad Museum worked closely with Alserkal Advisory to develop a grant initiative to position the museum as a site of knowledge production.
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Developing a supportive ecosystem for Al Quoz Creative Zone

The Advisory developed a series of programmes and a new summit to continue Al Quoz’s growth as a thriving creative zone.
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Transforming Al Quoz into a vibrant creative zone

Dubai Culture & Arts Authority continually transforms the perception of the Al Quoz industrial district by working with Alserkal Advisory to develop and enact a strategy led through programming and interventions.
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Dialogue, exchange and experimentation at the Etihad Museum

To facilitate a larger perception shift for the Museum, Alserkal Advisory designed an annual festival and seasonal programming.
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“You’re creating a community of people interested in varying things. It allows us to touch on subjects we might not normally follow.”

Participant, Etihad Museum 2022-23

“It was galvanising to be a part of EXPO CIC in Dubai at a moment when the world was actually physically coming together again in the GCC/Global South.”

Mary Ellen Carroll, Artist (Expo 2020)

"It was really wonderful to have the opportunity to speak with Saudi artists about their work in the festival. The team at Alserkal put together a diverse and critically engaging series and I enjoyed the experience a great deal."

Rose Lejeune, Performance Curator (Noor Riyadh 2022)

"The fruitful conversations and research took me out of my comfort zone and encouraged me to view global issues from various perspectives in order to grasp their complexities in a nuanced way."

Lara Rudar - Official UAE Ambassador for Nature (Expo 2020)

"I loved how inclusive the event was - people of all ages and backgrounds were in the audience and it was wonderful to see how they responded to our words."

Rasha AlDuwaisan, Poet, (Noor Riyadh 2022)

"I loved how inclusive the event was - people of all ages and backgrounds were in the audience and it was wonderful to see how they responded to Giang test.

Rasha AlDuwaisan, Poet, (Noor Riyadh 2023)

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