As an unconventional arts and culture consultancy, Alserkal Advisory speaks the dual language of the consultant and conceptual artist, leveraging a range of services.

Cultural Strategy

Guiding organisations in effectively navigating the arts and culture sector, either by amplifying their current presence or facilitating a strategic entrance. Our strategy services cover:

Research

Conducting in-depth analysis to gather insights, identify trends, and provide evidence-based recommendations tailored to cultural initiatives.

Benchmarking

Assessing cultural projects against global best practices to highlight opportunities for innovation and competitive positioning.

Visioning

Facilitating the creation and articulation of strategic roadmaps that shape the future direction of cultural projects.

Masterplanning

Developing integrated plans that align cultural spaces and programmes with community needs, operational goals, and sustainability objectives.

Placemaking

Designing well-rounded strategies for spaces that foster cultural engagement, community connection, and a distinct sense of place.

Audience Building

Creating strategies to expand, diversify, and loyalize audiences, ensuring cultural initiatives resonate with and engage target communities.

Interpretive Strategies

Crafting narratives and experiences that connect audiences with cultural content in meaningful and accessible ways.

Strategic Positioning

Providing guidance and frameworks for positioning cultural projects and institutions as leaders in their field, aligning with market and stakeholder expectations.

Policy & Diplomacy

Developing comprehensive cultural policies and strategic recommendations tailored to the needs of institutions, governments, and communities.

Feasibility Assessments

Evaluating the practicality and potential success of cultural projects by analyzing financial, operational, and community impact factors.

Cultural Production

Translating ideas into tangible experiences through thoughtful, imaginative programming and production. Our cultural production services cover:

Curatorial Services

Providing comprehensive expertise in researching, selecting, and interpreting cultural content, while curating cohesive, thought-provoking narratives and experiences that engage diverse audiences.

Cultural Programming

Designing dynamic schedules of events, performances, and activities tailored to client needs, objectives, and target audiences

Conferences & Summits

Organising thought-provoking gatherings that foster dialogue, collaboration, and innovation.

Researching, benchmarking, identifying urgent topics within the cultural sector, sourcing unconventional thought leaders and providing full support in content development and execution.

Festivals

Curating and producing vibrant, multi-disciplinary festivals that prioritise community engagement, creating a dynamic and memorable experience tailored to specific audiences.

Experience Design

Crafting immersive and interactive cultural experiences that connect with audiences.

Residencies

Designing innovative residency programs that provide practitioners with the space, resources, and support to explore, develop, and realize creative projects in dynamic and impactful formats.

Grants

Creating tailored grant programs that equip cultural institutions to empower practitioners, offering funding and opportunities to bring visionary projects to life while fostering creative growth.

Interpretive Planning

Designing innovative strategies that shape the visitor experience through compelling storytelling, curatorial research, and a deep understanding of the unique needs of cultural assets, ensuring meaningful engagement with audiences from start to finish.

Cultural Project Management

Overseeing the execution of cultural initiatives, ensuring alignment with strategic objectives, timelines, and budgets.

Operational Management

Streamlining operations of cultural initiatives to ensure efficiency, sustainability, and long-term success.

Artistic Production

Realising creative visions by commissioning artworks and building collections that reflect thoughtful curation and enduring cultural value. Our artistic production services cover:

Art Commissioning

Providing turnkey management of the commissioning process, including strategically identifying artists, curating concepts, overseeing production, executing projects, and managing installation to ensure alignment with cultural or organisational objectives.

Collection Building

Curating, developing, and managing collections by strategically acquiring artworks and cultural assets that reflect an institution’s mission, vision, and long-term goals.

Exhibition Management

Coordinating the planning, design, and implementation of exhibitions to deliver engaging and professional displays.

Raising the stakes of art commissioning at a global level

Uniting diverse audiences for multi disciplinary programmes

Enhancing community spaces as cultural sites

Explore Our Projects

Browse through the projects we have delivered for our clients from across the globe.

Projects

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